Perspective: Alain Alan Ket Maridueña
Alain Alan Ket Maridueña
VP of Marketing and Advertising
Azzure Denim and Indigo Red
CEO
From Here to Fame Publishing
NYC
Job history
Started selling candy to other kids in the 4th gradeWorked at a newsstand selling papers, etc.Burger King (every position)MessengerShipping clerkBall bearings sales personDrug dealerIntern at The SourceLaunched Stress magazine, Publisher and Editor in ChiefLaunched Hip Hop Nation in Spain-founderLaunched IBS, Marketing co.Launched Complex magazine-Founder/VPMedia and marketing ConsultantVP of Marketing, Azzure DenimFounder, From Here to Fame publishing
What are you currently working on? Your day-to-day responsibilities?
I am currently working on all the in-store visuals as well as the websites and campaigns for both the Azzure and Indigo Red brands. I am also concentrating on Azzure's five year anniversary party being held in Las Vegas during Magic. My day to day involves managing my creative team and my marketing/product placement team and dealing with budgets. I'm also corresponding with lots of people via email and trying to get the make the brand look good.
Besides that, I'm fielding emails on the first book under my new publishing imprint, From Here to Fame Publishing.
What inspires/motivates you?
My friends and peers inspire me. My kids motivate me to keep going and to strive to achieve. My competition motivates me. Poverty motivates me. The struggle of all people of color motivates me to get out of bed and get busy.
How do you balance your personal and professional life?
I strike a balance by working out daily and making sure I have time for self. I also take on many personal art projects that have no connection to my day job. I paint a lot and zone out.
What career achievement are you most proud of?
I most proud of being the first person in my family to finish college and launching Stress.
What was your biggest personal/career mistake and what did you learn from the experience?
My biggest mistake was not writing a business plan before I started Stress. I learned that business plans work.
Guiding principles?Work hard and smart.Build teams.Be a leader.
Birthday? Where you grew up? Where you went to school?
I was born in 1970. I grew up between Miami and Brooklyn, mostly BK. I went to Midwood HS then Brooklyn College, then BMCC, then Vassar, than NYU.
Message Alain Alan Ket Maridueña and tell him what you think
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The 2-Way
Replies: 7
posted by: deka @ 07/12/04: 08:08 PM EST
peace Ket,
I've always respected your hustle from Stress magazine. a friend said we should meet years ago, but it never happened. but I'm down with offering you my design services if you need them. keep pushing great resume. show every one that you have to start somewhere.
posted by: Dreadmedia @ 07/13/04: 01:01 AM EST
Stress Magazine one of the bestthings that ever happned to hip hop magazines those first couple of issues were great and filled with alot of passion
Props
posted by: Sara @ 07/13/04: 11:11 AM EST
Hey, this is Sara Pickett from the Azzure Spring/Summer 2004 ad campaign. I just wanted to say keep up the good work! Azzure just keeps getting better and better.
Thanks again.
posted by: chaceinfiite @ 07/14/04: 04:04 PM EST
peace ket, can a brotha get some passes to the Azure party @ Magic?
posted by: ket @ 07/15/04: 06:06 PM EST
Magic party is going to be crazy. Got you chace.
posted by: painting @ 07/18/04: 11:11 AM EST
O'Brian's Law:
Everything is always done for the wrong reasons.
painting
posted by: stephan @ 11/20/04: 10:10 AM EST
hi alan,
are you the guy that made this "hiphop cuban allstars" project? good work, do you know if the grupo instincto still exists?
best regards
stephan
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